1) The next time you’re chatting with your aunt in Peoria — or that CMO in Cleveland — you shouldn’t be shocked that they haven’t heard of (much less used) some new technology or service that has you and your ambient friends all a-Twitter (pun intended.) This is probably true even if Advertising Age or BusinessWeek or the New York Times has written a puffy trend piece about it. 2) The next time you feel inclined to write off some new, over-hyped thing as a passing fad that has passed away you may want to stop and consider that outside of our little, well-insulated clique of early adopters, it actually hasn’t even started to happen yet. Sure, some technologies will never cross the chasm (remember the way DAT was going to revolutionize the music industry?) but just because we’re tired of it we shouldn’t assume that it has outlived its usefulness. 3) Let’s be sure not to confuse the early poster children of any technology revolution with the longer term potential and more reasonable expectations that we might have for the category those poster children represent. For example, don’t confuse cyber-flare-out Second Life with the larger opportunity inherent in public virtual worlds. (via Greg Verdino: Marketing, Media & Trends

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